Commercial-Free Twitch Brought to You by PS4

Thank you sincerely to our friends at Sony. Brought to you by the soon-to-be released PlayStation 4 (which, by the way, will include Twitch broadcasting), viewers in North America will get 12 hours of commercial-free viewing on Tuesday, October 15, from 9AM PT to 9PM PT. Check out some news coverage of the forward-thinking program over at TIME.

Expect this to be the first of many programs spearheaded by the newly-minted Twitch Media Group. Our own Andy Swanson, VP of Sales at Twitch, says it best:

This first-to-market event showcases the way fantastic brands like the PS4 can maximize their marketing messaging while benefiting the Twitch users here in North America. It’s a great example of how Twitch’s unique live streaming platform can balance the needs of both its partners and its passionate gaming community.

On Tuesday, Twitch viewers will be presented with one, and only one, commercial for the PS4, after which they will enjoy 12 hours of commercial-free awesomeness.